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It's Not a Selling Problem, It's This...

Blog

It's Not a Selling Problem, It's This...

Jamie Nuss

I know you think your problem is making the sale, but it’s really not.

How often have you found yourself saying, “My business would be further ahead if I just had more sales!”

I’m going to guess all the time!

Whenever I hear coaches talk about why they’re not where they want to be in their business, it’s usually one of these two reasons: 1) You need more clients or 2) You’re not good at making the sale.

But when it comes to content marketing and social media marketing, I’m going to tell you something. These are NOT the things holding your business back!

Your sales begin way before you ever get a potential client on the phone or share you offer.

The reality is selling begins the moment you open your mouth or share a piece of content.

Your content is designed to do a LOT of things for you, and ultimately it’s meant to take your potential client on a journey!

Paying to work with you is the destination and by the time she’s gone through your funnel to the “end” of the road?

If your content has done its job, then she’ll already know you’re IT for her!

This means in reality, it’s not that you haven’t figured out how to overcome objections or you just suck at sales.

You have a CONTENT problem! And if you have a content problem? You have a clarity problem.

Clear content attracts people who want to hear more of what you say and repels the ones who don’t!

The more you speak your truth, find alignment in your personal brand, and show up unfiltered in your words?

You’ll naturally attract those who emotionally connect with You! And the ones who don’t, just be grateful they don’t want to waste their time or yours.

As your true tribe learns more about you, sees your value and how you’re able to help, they’ll know it’s a ‘HELL YES’ when the time comes! And THIS is how sales becomes easy!

Make sense?

How do you feel about your sales when you think about your content?

Share in the comments!