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Blog

5 Reasons You Get Stuck On Content & What to Do About It

Jamie Nuss

You know how you have so much to say until you're sitting at your computer and then every content idea seems to have a beginning, but no middle or ending?

So you pick the one that seems like it has legs, that you can run with it and try to get your post done.

Except the longer you sit there?

The clock is ticking away, you've restarted your post half a dozen times, and your frustration with yourself grows and grows, until you're just angry and annoyed and you say "fuck it" and you step away.

There's a few reasons this is happening so take a look and see which one resonates!

  1. Fear of not sounding smart enough, useful enough, or helpful enough.

  2. Anxiety over what people will think about what you REALLY want to say.

  3. Lack of clarity...I know most people think they're clear but this is definitely a sign you need more work.

  4. Comparing yourself...If you find yourself scrolling before you do content, it may be best to save the scroll till after!

  5. You're trying to come across as this idea you think you need to be so you sound like an expert rather than being within your own essence.

Here’s what’s really going on...

It’s not because there’s anything wrong with you, that you’re no good as a coach, or will be in content hell forever.

But you DO need to put some time and effort into WHY this is happening. Ready to know what’s really going on behind this?

The first area to address is your sense of Self. Somewhere along the way, you’ve learned who you are isn’t enough, but this isn’t true! It’s a story stuck on repeat and you CAN change it!

You need to dig deep and make a list of the thoughts you currently have about yourself. Where did they come from? What events can you connect to first feeling this way about who you are?

Then you want to ask yourself, “What proof do I have that these things aren’t true? Look for evidence in your life to show you just that! Then, it’s time to re-write your story!

Re-writing your story takes some time but I promise with practice it will change.

Having a new story is amazing but the work is in constantly re-enforcing it. This means awareness of your present so every time you start to slip back into thoughts that don’t serve you? You catch yourself!

But there’s more than working building up your worth and believing you are enough when it comes to content and ideas once you sit to write.

You need to have more clarity!

Yes, the dreaded ‘C’ word.

You think you’re clear on how you help, who you serve and her problems, but you’re not!

Content issues don’t happen when you understand the crossroads between how you help and what you love to talk about with who you help and what this person wants to hear so she sees herself in your words.

So you need to go back to the drawing board!

I guarantee if you do these two things, you’ll never have a problem coming up with what to say and in fact?

It will be easy!

Which number do sounds like you?

Share in the comments!


It's Not a Selling Problem, It's This...

Jamie Nuss

I know you think your problem is making the sale, but it’s really not.

How often have you found yourself saying, “My business would be further ahead if I just had more sales!”

I’m going to guess all the time!

Whenever I hear coaches talk about why they’re not where they want to be in their business, it’s usually one of these two reasons: 1) You need more clients or 2) You’re not good at making the sale.

But when it comes to content marketing and social media marketing, I’m going to tell you something. These are NOT the things holding your business back!

Your sales begin way before you ever get a potential client on the phone or share you offer.

The reality is selling begins the moment you open your mouth or share a piece of content.

Your content is designed to do a LOT of things for you, and ultimately it’s meant to take your potential client on a journey!

Paying to work with you is the destination and by the time she’s gone through your funnel to the “end” of the road?

If your content has done its job, then she’ll already know you’re IT for her!

This means in reality, it’s not that you haven’t figured out how to overcome objections or you just suck at sales.

You have a CONTENT problem! And if you have a content problem? You have a clarity problem.

Clear content attracts people who want to hear more of what you say and repels the ones who don’t!

The more you speak your truth, find alignment in your personal brand, and show up unfiltered in your words?

You’ll naturally attract those who emotionally connect with You! And the ones who don’t, just be grateful they don’t want to waste their time or yours.

As your true tribe learns more about you, sees your value and how you’re able to help, they’ll know it’s a ‘HELL YES’ when the time comes! And THIS is how sales becomes easy!

Make sense?

How do you feel about your sales when you think about your content?

Share in the comments!